Hosting a High-Impact Corporate Festival for Optimove
When global marketing technology company Optimove set out to host its annual summer party, the goal was clear: create an experience that would help the team reconnect, recharge and celebrate together after an intense period of growth and innovation.
This wasn’t just about throwing a party. It was about designing an immersive, meaningful festival-style corporate event that blended fun with relaxation for an unforgettable day.
Here’s how we made it happen.
The Objective: Reconnection Through Experience
As a fast-scaling company in the CRM marketing space, Optimove’s teams operate at a high pace. With hybrid work structures and cross-functional collaboration spanning regions, leadership recognised the importance of bringing everyone together in a way that felt intentional, not obligatory. In previous years the team had created an action-packed schedule which left less time for organic conversations and some much-needed R&R. The focus of their 2025 event was to create a less structured day where guests could opt in to all aspects of the itinerary.
The summer event needed to:
Reignite team connection
Break down departmental silos
Celebrate company wins (and a milestone birthday for a senior team member!)
Deliver genuine fun (not forced team-building activities)
Reflect Optimove’s innovative, people-first culture
The brief was simple: immersive, connection-focused and memorable.
Event Overview
The Client
London-based marketing technology company
No. of Guests
70
Format
1-day immersive & fun corporate festival
Activities
Petting farm & garden games
Yoga, meditation & gong bath
Learn to DJ
Catering
Mexican food trucks
Middle Eastern grazing tables
Summer cocktails
The Concept: A Multi-Zone Immersive Corporate Festival
Rather than a traditional sit-down corporate gathering, we designed Optimove a festival-style experience with curated zones that allowed employees to move freely, engage organically and build their own day.
Interactive Experience Zones
We created informal and wellbeing-focused activation areas designed to spark connection, including:
Festival glitter station with make up artists bringing festival vibes to the meadow
Petting Farm: an enclosure with pygmy goats for grooming and cuddling
Yoga, meditation and gong bath workshops for those looking to slow down
Garden games zone with footballs
Learn to DJ workshop followed by an epic party in the tipi
Immersive Food & Drink Experiences
Instead of standard catering, we curated a festival dining experience with Mexican food trucks and gourmet Middle Eastern grazing tables that became interactive touchpoints. Chefs engaged guests directly, transforming dining into part of the entertainment.
Signature summer cocktails served from a converted airstream bar and fresh seasonal menus reinforced the relaxed, celebratory atmosphere — while still maintaining a premium corporate feel aligned with Optimove’s brand.
The Outcome
The Optimove summer party proved that when immersive design meets intentional culture-building, a corporate event can do far more than entertain — it can transform connection.
By combining creativity, flexibility and strategic storytelling, the day became more than a celebration. It became a catalyst.
That’s the difference between a party and an experience.
We’ve hosted corporate events since 2015
Ready to plan a unique corporate festival this summer?
Let us take the hard work out of planning your next summer event. Discover more summer party options or get in touch today with Alice, our Sales & Operations Director, to help guide you through the options.
